"While he is a charming guy, it is often hard to root for a genius billionaire playboy philanthropist because they seem to have it all," Feige says. "In this movie, we are again going to see him stripped down more than we've ever seen him since he was in that cave, again with his back against the wall and with nothing but his wits to help him survive."
"He basically loses all of his toys and is forced to just use his mind to rebuild and to face his biggest enemy," Feige says, "resulting in the most advanced Iron Man suit yet."
"He's ultimately the engineering superhero. He's so charming and so flamboyant that sometimes you forget that's what he is: 'Hey, kids, learn this stuff and you can maybe build an Iron Man suit.'"
The new film will be filled with situations that will bring Tony Stark (Robert Downey Jr.) and Pepper Potts (Gwyneth Paltrow) closer together. "That's one of the things we love about (Tony). It is not a new girl in every film. Pepper Potts is an incredibly important part of his life and his evolution as a hero. She plays a very big part in this film," says Feige.
"Robert is in almost every scene, which, when you have Robert, is not a bad thing," the producer says. "The goal with Iron Man 3 is to again prove that all of our single heroes are as interesting alone as they are when they're all together in an Avengers movie."
In total, seven suits have been unveiled across both Iron Man films and The Avengers. The suit we will see in this film is the most advanced, particularly in terms of how Tony Stark suits up.
"Now we see he's invented a technology that allows him to basically have the suit arrive to him anywhere at any time, piece by piece," Feige says. "And it doesn't always work at first."